Using a flyer can be a very effective sales-support tool if it’s used properly for your specific business.

Businesses that are looking for dozens, or even hundreds of new customers (like a cleaning service or a copier repair center) can invest heavily in printing and mailing tens of thousands of flyers in the hopes of getting a return of just a small percentage of interested customers.

But for you small businesses or independent contractors, the cost to embark on a large campaign where you’ll print and blindly mail hundreds of flyers (especially if you’re just starting a new business) would not generate the sales quickly enough to justify the large expense.

Your flyer WILL be effective however if used to support your other sales efforts.

Primarily as either:

• A leave-behind (along with your business card and a note) when making a door-to-door cold call.
• An attachment to an email following an initial phone conversation with a prospective new client.
• As a follow-up mailer to a prospective client who’s requesting “more information”.
• Or even as an offer for something like 20% off promo.

Because you will be handing or mailing your flyer to a limited number of recipients, your production costs can be kept very low. You can print your flyers inexpensively on your own inkjet printer (assuming you have a decent printer and use quality, heavyweight paper), or you can have small production runs produced by a web-based printing service.

The purpose of your flyer is to get your prospective customer to take a specific, desired action. Just as with your other sales and marketing efforts, your intention is to help your target recognize that they have a problem in need of a solution and Show them how your service will solve their problem.

The components of an effective flyer are:

1. A Compelling Headline – This is where you’ll either capture their attention, or have your flyer deposited in the trash bin.

Your headline should contain a benefit or it should generate interest. How about…

• “5 Reasons why Parker Interiors Should be Your staging consultant!”
• “Here’s How You Can Have a High-quality Staging for Less Than the Competition!”
• “Stage Homes, Sell Faster

2. Your message

This is your list of services, which can be presented in comparison to other types of service solutions. Your job is to show what your Unique Selling Proposition is. What makes you the best option available?

3. A promotional offer

This is where your flyer becomes an effective marketing tool. Direct your reader to take action by giving a specific instruction and providing a compelling offer, such as one of the following examples:

• “Call before Dec. 31st and receive master bedroom staging for free!”
• “Call now for a FREE In-Home Consultation”
• “Until Dec. 31, get free Open House upkeep & on-site maintenance”

While the content is key when creating your flyer, design is equally as important. A photocopied flyer with black courier text and some clip art isn’t going to cut it. A very professional flyer can be designed inexpensively and easily in any of today’s standard desktop publishing or word processing applications. But if graphic design isn’t your strong point, we at Ciel Asylum can help you.